Introduction:
This project report gives the full information about "Comparative Study of ICICI Prudential & HDFC Standard Life Insurance Company Limited"
Objectives of project report :
The Objectives of this project report are:
- To study the benefits of this product provided by HDFC Standard Life Insurance company.
- To know the consumer feedback.
- To know the marketing strategies adopted to promote these products.
- To make the private players responsible to the investors and not to the government.
- To increase the competition in this sector so that the common people has the advantage of enjoying quality services at a reasonable cost
- Insurance has a far-reaching effect in synchronizing between the various service sectors. So if this sector can grow, the prospects of the various other service sector remains to be promising.
Project Report on Analysis of Human Resource Activities in Three Major Indian Banks
Introduction: The project discusses “Human Resource Activities in Three Major Indian Banks”. The Indian financial system consists of institutions, which are having two fold functions i.e., savings on side and investment on the other side among the people. Banking system is a part of the Indian Financial system and its main aim is to promote savings and investment among the public. With the rapidly changing world there has been many changes introduced in the field of banking and finance.
Project Report on Analysis of Human Resource Activities in Three Major Indian Banks
Project Report on Brand Positioning of Different Soaps of Hindustan Unilever Limited
Introduction towards Project Report :
This project discusses the "BRAND POSITIONING OF DIFFERENT SOAPS OF HINDUSTAN UNILEVER LIMITED". The project will help in understanding the brand positioning of different soaps produced and marketed by Hindustan UniLever limited.
Brands of Hindustan Unilever
- Lifebuoy Soap
- Lux Soap
- Breeze Soap
- Liril Soap
- Hamam Soap
- Pears Soap
- Dove Soap
- Rexona Soap
MBA Project Report on Marketing Consumer Attitudes towards Ball Pens
Marketing Process
'Marketing' to any layman would mean the selling of goods at different places. But actually it is something more than 'Selling' which is turn is only a part of the former. It covers all the activities that involve what to produce? How much to produce? What channel to adopt to distribute the goods to the final consumer & What advertising media to select?
What is Marketing:
All the above questions reveal that marketing is the end point of the total business activity and for that matter the success of any business is dependent on the success of its marketing activity. Still another and perhaps more important revelation of the above questions is that is the consumer who determines what should the producer produce and how much to produce that is, the whole process revolves round the consumer. It is his preference that makes you decide about your product, distribution and advertising.
Consumer Behavior & Brand Perception of consumers in Shopping Malls
The project involved the study of comparative analysis consumer buying behavior and brand perception of consumers regarding shopping malls on M.G. Road and Metropolitan Mall as a base. The methodology adopted to study the consumer buying behavior & brand perception of consumer is through survey in shopping malls on M.G. Road, 745 consumers were surveyed. The survey is done through the personal interviews by putting different set of structure questionnaire to them.
Consumer purchasing power is the main factor, which determines their buying behavior and brand of shopping malls. Shopping Malls are the places for the fun & entertainment, family outing, shopping and eating’s. In shopping Malls age factor is the most dominant factor in daily footfall. What I studied that in different shopping malls different age group consumers come and they impact on the buying behavior.
Project Report on Mutual Funds, Structure of Mutual Fund in India and Perception Level of Investor towards HDFC Mutual Funds
Mutual Funds Project Report : This Project Report on "Mutual Funds, Structure of Mutual Fund in India" OR "Perception Level of Investor towards HDFC Mutual Funds - Finance Project Report". Finance is one of the major elements, which activates the overall growth of economy.
Finance is the lifeblood of economic activities. The study of business finance is concerned with the provision, flow and use of finance within a business organization and with demand for, and supply of, funds for business within the economy as a whole. Funds for a business are obtained from a variety of sources and it may be classified in two major categories namely internal and external. Internal funds are obtained by retention of a portion of the company's own revenue stream. External financing, on the other hand, represents a transfer of capital funds to the business from other business units or individuals or institutions in the form of loans or additional ownership capital.
Objectives of Project Report on Mutual Funds :
The specific objectives of the project report on mutual funds are as follows:
- To study the structure of Mutual Funds in India and perception level of investor towards HDFC Mutual Funds.
- To study the Mutual funds schemas of HDFC.
- To study the performance of Mutual Funds in India.
- To study a wide spectrum of investment options.
- To examine how customers in a specific segment rate the investment in mutual fund as an investment option.
Project Report on E-Recruitment
Introduction
Nearly every large enterprise today has an HRMS (Human Resource Management System) in place, but not all of them have formally adopted a talent-acquisition strategy. But in today’s knowledge economy, employees are a company’s greatest asset and are key to staying ahead of the competition. Talent acquisition can be described as – planning, sourcing, assessing, hiring and on-boarding of top talent. The solution can be found in an increasingly important component of HCM (Human Capital Management) software: a comprehensive e-recruitment offering.
E-recruitment Technology
E-recruitment technology turns manual, time-consuming HR tasks into streamlined, automated processes, which reduces HR’s operating costs and eliminates the inefficiencies and delays inherent in a paper-based hiring process. Hiring managers are free to spend their time on what matters to business leaders: securing top talent and hiring a company’s first choice of job candidates. Companies are more successful in fighting this “war for talent” when they make this transition away from a paper-based system to an automated talent acquisition system.
Project Report on E-Recruitment in India
Although India can’t be pronounced a developed market in terms of e-recruitment yet, the trend toward technology in HR is fast catching up. The approach toward human resource management incorporates both the traditional HR principals, and technical support available in the market. E-recruitment is gradually becoming a core area for many organizations today, simply because organizations have now realized that age-old methods are no longer working where the management of their primary asset employees, is concerned. Moreover, an increasingly globalized work-force has come with yet another key issue for the companies to manage that of managing people at diverse locations.
Project Report on Planning & Strategy of Sales Force Management
INTRODUCTION TO SALES MANAGEMENT
Sales Management which is concerned with the direction & control of sales force, refers to the management of sales personnel. According to American Marketing Association, Sales Management which may also be known as Sales force management is “the planning, direction & control of personnel selling, including recruiting, self selection, training (equipping, assigning, routing), supervising, paying & motivating as these tasks apply to the personal sales force management.” In addition to other responsibilities, controlling & guiding the sale force is one of the important activities of management.
Meaning & Theories of Sales Force Management :
"Sales force management is a distinct process, consisting of planning, organising, staffing, directing and controlling the selling effort by use of sales force to determine and accomplish the sales force objectives". In our present context,
Planning implies determining sales force objectives, formulating a strategy and scientific and systematic estimation of sales force requirements over a period of time.
Organising means determining the necessary component tasks to achieve sales force objectives and grouping and assigning responsibilities to them.
Staffing involves recruiting, selecting, training and compensating salespeople and making plans for meeting future staff needs of the organisation.
Directing means guiding, motivating and supervising the sales people.
Controlling involves those evaluative activities that are essential to ensure that objectives are accomplished as planned.
Project Report on Drive Penetration through wholesale marketing of Nestle
Introduction towards Project report :
This project is a market research and it touches every aspect of the current wholesale marketing and predicament associated with it. It also juxtaposition that how penetration, can be possible through wholesale marketing, what is the cost of doing it and maintaining it. This project gives an insight into the every feasible aspect that is associated in “Driving penetration through wholesale marketing, for Nestle”.
The objectives of the project report:
- Profile of the wholesalers and their current level of penetration level, in the up country market.
- Profile of the customers who are coming to the wholesalers.
- What forces the semi-urban & rural customers to come to the wholesalers?
- Which different types of SKU are of the different product line is been purchased by different customers.
- The Demand and the current level of penetration, of different product line of Nestle.
- Market penetration of Nestlé’s competitors.
